EMI in Wonderland TAROT Set
Created by Franco Coletti
Produced in Collaboration by il Meneghello & Museo dei Tarocchi

Emi Tarot Boxed Set with Book

Specs in a Nutshell:
* Theme: Fresh Approach to 'Alice' with Emi's Adventurous Tale & 22 Trumps
* Limited to Only 100 Handcrafted Sets (+ Bonus Gifties)
* Published: Winter 2013
* 22 Major Arcana (+ Signed & Numbered Title Card)
* Cards: Italian Titles
* Justice: Card VIII and Strength is XI
* 80-Page Soft-Cover Book, Large B&W Drawings (English Edited by Arnell Ando)
* Book Size: 8 x 5.75 Inches - 20.3 x 14.6 Cm
* Handcrafted Box by Osvaldo Menegazzi (Has Signature Hot Wax Seal)
* Title Card Fastened to Box Cover
* Card Size: 5 x 3.5 Inches - 12.7 cm x 8.89 Cm
* Cardstock: Cream Colored, Slightly Textured Matte
* Card Back: Full Color Image of Emi - Not Reversible (see below)
* Price: Euro €75. Euro + Italian Postage
* Was Available from Museo dei Tarocchi
* il Meneghello No Longer Has Emi Decks
Sorry, Out of Print

1-Magician Those who are enchanted with Alice in Wonderland along with the magic of Tarot may feel a special affinity for this delightful offering from the incredible Italian Tarot artists/publishers ~ Osvaldo Menegazzi of il Meneghello and Morena Poltronieri of Museo dei Tarocchi. The creator of this children's tale & Major Arcana set ~ Franco Coletti has made several decks in recent years; all published in small handcrafted editions by the Maestro Menegazzi; for a discerning few who can keep pace with the amazing array of contributions to the esoteric genre coming out of Osvaldo's shop over the past four decades.

The Emi in Wonderland soft-cover book has large B&W illustrations and was printed quite nicely by the fab folks at Museo dei Tarocchi; while Osvaldo produced the limited edition deck on crème colored and slightly textured matte cardstock and also the handcrafted box. This collaboration offers a lovely collector’s edition for that precious child or the one who lives within.

To add a bit of background to the scene, for those unfamiliar with Franco Coletti’s Tarot contributions; his previous decks show great insight and artistic ability. Reviews of most of these along with card images can be found on the il Meneghello site or here:
Un Grande Amore
Divina Commedia's Tarots
Les Tarot Noirs
I Tarocchi dell'amore Sacro e profano
i nuovi Tarocchi dell'amor Sacro e Profano
I Tarocchi dell'amore Sacro e profano III

Title Card, Back of Cards & Book Cover They are all quite powerful and profound while embracing the beauty as well as the mad obsession, the pleasure along with the pain, the darkness and the effervesce of this brilliant but often tormented man completely and utterly in love with someone he cannot marry; but can only adore and immortalize in poems, stories and numerous eclectic art forms including amazing Tarot decks… One of these is a full 78-card reinterpretation of Dante’s metaphysical journey through paradise and hell (viewed through the lens of this contemporary philosopher who has his own idealized Beatrice whom he simply calls ‘D’ in these various dedications to her.)

However, for this particular endeavor of the Emi boxed set, Franco Coletti shares his affection for the classic story of Alice with the precious little Emi in his life (who is most special to his most special…) and makes the six year old the center of a most adventurous tale. An 'Alice' for the new millennium one might say, which captures the whimsical often dreamlike qualities of the original story while taking us in new directions.

You may recognize many of the familiar characters that first made their appearance in Alice’s tales; the White Rabbit, the Queen of Hearts, the Mad Hatter, and the Cheshire Cat, to name just a few. But this time they are interacting with a precocious Italian girl who has fallen down a different rabbit hole entirely and so there are many new twists and turns to be discovered. You may even find it offers fresh insights (about the original story as well as on growing up while still retaining one’s wits ).

The inspiration for this tale of Emi stays true to the original aim of Alice in Wonderland and it is a story of playfully accessible guidelines for getting through the often confusing world that a child must somehow make sense of while remaining curious and discerning about the myriad of characters and situations which fill one’s life and imagination. To share a bit of the writing style, here is the 18th Chapter in the book entitled:
XVIII - The Moon
Emi is Sleeping and Dreaming
...Where, as the Duchess had announced, she saw Emi sleeping in her tiny bed. Her brown hair projecting a brown halo on the apple green pillow, and a pink stuffed bunny was sleeping by her side, too.
From the open window, (since there it was summer even in winter and it was never TOO cold), a silvery light entered the room and kissed Emi’s forehead sweetly, while the bluish curtains were looking like vertical waves.
It was the moon, full and enormous, grazing the roofs outside, because down there, the moon was twenty times as big as on the other side of the red door (that, you’ll remember, was the place where Emi began this strange journey). Right in the very middle of the shining moon, you could see a woman’s face smiling at Emi with all the love of the world while watching over her sleep. It was a very beautiful face, to which the Queen’s face bestowed a similar splendor.

Watching herself sleeping, Emi exclaimed happily: -‘ That’s my Mum there on the moon!’...


XX - Emi Very Small And while we’re at it a bit of the 20th Chapter called:
Emi Grows Very Small
...Emi found herself in front of a small wall of disorganized stones, on which a big caterpillar was sitting, while very busy strapping on his boots. When he saw Emi, he sighed loudly and said in a mournful voice, (like that of Emi’s friend when she’s bored):
-‘Ugh, what a bore! What a bore!’-
-‘What’s wrong with you?’- Emi asked straightaway, being caring (and curious).
-‘If you had to strap on a hundred boots, you wouldn’t ask this question.’-

Emi noticed that the caterpillar was big, really very very big, because it was almost her size. This surprised her more than the hundred boots.

-‘You’re really big.’- she observed.
Emi with her cards -‘Ugh, I am NOT big: YOU are small’- the tiny animal sighed again, wishing that it was not really a tiny animal, but was as big as a medium size dog or even bigger.
Emi, more and more surprised, looked around and only then noticed that a red ant on a yellow leaf, was passing by, and even the ant and the leaf were ENORMOUS. So she thought that it might be true that she had shrunk.
-‘But how was it possible?’- she asked, more and more astonished.
-‘HERE everything is possible’- sighed the Caterpillar, who looked as if he was unable to speak without sighing,- ‘but everything also has it’s reasons.’-
-‘And why am I supposed to be shrunken?’- (Emi accepted things better if she could understand the reasons why).
-‘To show you how a leaf can look like lace and a dewdrop like a gem. When one is too big, she can’t always see such small things, but it’s often a pity, because the world is also made of (most parts of it) small things.’-
-‘Oh, I understand,’- replied Emi, even if she had only understood part of the speech- ‘but I mustn’t stay like this forever, must I?’-...


And finally let's round this out with a bit from the World card chapter 21 entitled:
Giant Emi XXI - The World
...Where Emi discovered she had become enormous, and gigantic, indeed.
The little bare feet were leaning on a ball which was suspended in the void. It had beautiful shades of green and blue, and it took Emi a while to understand that it was the Earth, and she could embrace all the stars, solar systems and galaxies, only by opening her arms.
-‘Help!’ -she happened to shout, because the Universe is a bit too large for a child alone, even if she has become a giant. She felt dizzy.
-‘Chill out, Emi’- a sweet voice told her soothingly. She recognized it (it was the Queen’s voice and also sounded like Mum’s).
-‘Where are you? I can’t see!’-
-‘I’m always here on the moon’- the voice calmed her down- ‘even if you can’t see me, I can see you.’-
-‘But why have I become this big now?’-
-‘To let you to play with stars. Once there was a German man who used to say that one becomes really complete when one gets to feel so much a child as to be able to play with the stars and the world. So I wanted you to experience this.’-
-‘Stars burn a little when I stroke them, but the world is soft under my feet and it gives me a wonderful feeling. Just like when I walk on a lawn among flowers....But this is a NEVERENDING lawn.’-
-‘Good, Emi: now, if you want, you can go back to being like you used to be. Well, almost like you used to be, to say it truthfully.’-...


A charming and curious little Emi finds herself in a wonderland of adventures and her story pairs perfectly with the gorgeous set of Tarot Trumps in a nicely crafted box. All together a beautiful and unique offering and a treasure for collectors and Alice in Wonderland/Tarot fans of all ages. It was available directly from the Tarot Museum. Or for those in U.S.  from Arnell but alas, no longer . Nor from il Meneghello either, sorry.

EMI in Wonderland -
A Fairytale Through the Tarots' Major Arcana
Created by Franco Coletti
Produced & Published in Collaboration with:
il Meneghello & Museo dei Tarocchi
Shown in First Row: III - Empress, VI - Tea Party and XI - Strength Cards

III - Empress VI - Tea Party XI - Strength
Below: XV - Devil, and XVI Tower Cards & Book Cover
XV Devil XVI Tower Emi Book Cover




Emi in Wonderland Tarot is (full disclosure) a special project for me. When I first saw this adorable deck and heard Mr. Coletti had written a story for his little friend Emi which was inspired by their mutual enchantment with Alice in Wonderland, I asked Morena Poltronieri if it was possible...to perhaps make it available in English. I had read a bit of his (translated) prose and was already a fan of Franco's art & verse. Many Tarotists are parents and/or grandparents (like me)...and I bet some would delight in having a precious, handcrafted set such as this to share with little ones or for a special occasion. I am thrilled with this collaboration from Osvaldo Menegazzi (of il Meneghello) in Milan, with amico Franco Coletti and friends at the Tarot Museum in Bologna. A magical collaboration!

Signed, Numbered Deck, Book & Hand-Crafted Box (by Osvaldo Menegazzi) with bonus gifties...
Sorry, Out of Print



Back to Arnell's U.S. Inventory & Reviews of the Tarot Museum Decks

Arnell Ando